Italo Calvino's If on a Winter's Night a Traveller

This is a book redesign of an Italian literature writer Italo Calvino's modern classic If on a Winter's Night a Traveller. Our concept was to understand and visualise the level of reading which can be experienced in the book. The literature is a metabook, in another word, there is a story inside a story where the main story blends into other stories of books on each chapter. The book is confusing and challenging to understand initially so we designed the story section using blocks of text. As you read more, the blocks of texts slowly combine together and eventually form into a single block of texts.

// editorial

Supervisor : Luca Pitoni (Art Director of San Paolo magazine)
Partner : Maria Kyprianou
At : SPD, Milan
Client : none
Year : 2014
Font : Lexicon by Bram de Does / Univers by Adrian Frutiger / Lekton by Luciano Perondi