Dr Smood

Dr Smood is an organic boutique café found in Miami and New York at present. I was asked to take over the healthy lifestyle store's brand identity after the first phrase of the brand was constructed. Packaging, store signages to menu design were principal work as they continue expanding with their motto Smart food for a good mood.

// identity, packaging

Graphic : YellowCat Studio
Interior : Quincoces-Dragò & Partners
Photography : Marie Louise Munkegaard (Product), Alberto Strada (Architecture)
At : Quincoces-Dragò & Partners, Milan
Client : Dr Smood
Year : 2016–2017