Poltrona Frau via Durini

We were asked to add graphic element to Poltrona Frau's showroom in via Durini during Salone del Mobile 2015. As Expo was a month from inaugurating, the showroom dedicated itself to communicate food related topi, more specifically spice properties. Cardboards were placed by the entrace to lighten up the space along with chosen objects colour divided into each section of the room: cacao, cereals, coffee, legumes and rice.

// exhibit design

Art direction : Sergio Menichelli (studio FM milano)
Styling : Studio Salaris
At : studio FM milano
Client : Poltrona Frau
Year : 2015