Ishwara is an Italian handmade jewellery born in Vicenza, Italy. I was asked to re-design their brand identity and ultimately construct their e-commerce website. Ishwara's jewellery appearance communicated Art Nouveau which I saw as rather dangerous in this modern era. I saw the need to convey and highlight elegance and preciousness in their brand. As a consequence, I quickly chose the colour white. This is also to clearly distinguish various colour stones they use in their jewellery. Simplicity empowered the elegance which I took in consideration in the general construction of the brand avoiding any unnecessary elements. I used marble as an essential element in the photography mood which became a powerful tool.
// identity, web design