L'Avversario is an internal project to create an Instagram football magazine page where information is shared rapidly and with some style. Photos, quick news, quotations, analysis, critics, infographics and illustrations are used for posts. Stories will follow some basic criteria such as challenges and questionnaires. This project was raised from the curiosity of change in media where quick and light news are becoming popular and social media over taking the traditional media such as prints.The public is changing so the media will also have to adapt and this was the start of L'Avversario.
Creative direction : Timothy Small
At : Freelance
Year : 2020
Font : Lars by Bold Decisions & Arnhem by Fred Smeijers