Mamoli's original catalogue already has a strong identity that is fresh which gives soft emotion to each product. My aim was to respect this brand identity and at the same time, try and understand what wellness really is.
Wellness for me meant the feeling of being absorbed by the nature: integrating into the living world. Purity of water quickly came to mind and I decided to use almost watered down colours. Colours from each section of the catalogue were inspired by the colours that exists in the nature. Colours are only used subtly to respect the original concept of being fresh and soft.
The catalogue is set in five languages: English, Italian, French, Spanish and German. Almost all photographies are dealt without any cropping or editing.
At : SPD, Milan
Client : Mamoli
Year : 2014
Font : Simplon Norm and Simplon Mono by Emmanuel Rey