Salone del Libro Usato

Secondhand book fair Salone Internazionale del Libro Usato invited many international and national bookstores for the second year running. The identity was inspired by historial marble paper. The craftsmanship effect was used as a logo and many installations in the exhibition including banner, advertisement, panel, wayfinding system, poster and so on. The identity colour was carefully chosen to brighten up the dim venue and to give the whole space a young and energetic look.

// identity, exhibit design

Art direction : Cristiano Bottino (studio FM milano)
Collaborator : Architecture studio Hypereden
At : studio FM milano
Client : Maremagnum
Year : 2014
Font : Plak by Paul Renner